Business case: Foodit Catering Ibiza

What is Foodit Ibiza? 

Foodit Catering Ibiza was corn from a passion for food, which they believe to be an expression of their culture and life. Good cuisine, whether it is Mediterranean, Asian or Vegetarian, makes each of their events unique.

To achieve so, they count on a team of chefs that hold the internationally recognized STCW95 certificate. Also, after years in the business, they have a great notoriety and a wide net of partners that strengthens them as a leading catering company.

What makes them go into the 5th range business?

The COVID-19 crisis has brought new consumption trends that have accelerated the business innovations and the urge to diversify.

Foodit is no exception to it, as they have seen in the lack of events and shortage of qualified chefs a unique opportunity to diversify and launch their carte of 5th range products for the restaurant industry.

The high rents and the marked seasonality of the island make it difficult to find qualified chefs who want to stay in the same restaurant for long periods of time.

After identifying this problem, they took advantage of the synergies of its catering business in which it already had chefs and recognition within the island, to offer its products to the different restaurants that face this problem.

What is their value proposition

In addition to a range of hot dishes and gourmet pastries of the highest quality, they offer the JANBY Track system that allows them to encode the regeneration process of the different products to ensure their correct retherming.

In words of the founder, Salvatore Teodoro ¨ An elaboration of the highest quality is useless without the optimum retherming¨, and this is what they are trying to ensure with the JANBY Track.

The client of Foodit only needs a PRO license to scan the QR codes that go into each product and automate the retherming process as they reduce the dependency on the chef.

Moreover, thanks to the discard batch function that the JANBY Cloud offers, contaminated food can be easily discarded form the production centre, as well as keep control of their clients needs.

Clients

Their first client is Es tancó, an italian restaurant located in he area of Sant Rafel.

The COVID crisis and the restrictions that have been applied in the restaurant industry has led them to look into different solutions that require less qualified personnel and that allow them to reduce food waste. To do so, they lean on Foodit and their 5th range products togetehr with the JANBY Track. With the JANBY Track they ensure that the retherming of the products is done preserving the quality as per the origin.

So, in addition to their traditional dishes, we can also find: polenta with vegetables cooked at low temperature, a risotto with grana and truffle, low-temperature pork ribs and low-temperature pork knuckle.

Some of their products 

Below some of the products of their 5th range carte:

Black rice with cuttlefishLow temperature lamb chop with vegetablesSquid and quail creamy rice